Website + Logo for BlueStem

Steve and Karen from BlueStem Wealth Advisors have to be some of my favorite clients so far. They were so much fun to work with, super organized, and just really nice people.

They came to me with some specific ideas for their website, which all needed to be done a certain way in order to comply with their industry standards. Steve wanted to highlight his background in agriculture, but not make it a huge focus on the site so we found way to incorporate images of Blue Stem grass and cattle while still keeping the overall look and feel very clean and corporate.

During the process of creating the website, we all agreed that a new logo would really help put them over the edge with their marketing as a whole. Taking the image of Blue Stem grass and breaking it down on a linear level was my inspiration for the mark. I wanted something that could be used on a variety of platforms because they have big plans for where it will be used – from business cards to office signs. I customized a color palette for them that ties in with the natural colors of Steve’s cattle farm, but also feels modern when taken away from that imagery. My goal was to create something that encompassed their business as a whole and I believe we achieved that.