PEI Young Executives

The Young Executives are a powerful group within the PEI Membership and they strive to keep their events and marketing hip, fun and applicable to its members. For this event, I wanted to create a bold campaign that would not only stand out to the current members, but also give them a chance to invite those who may not have joined yet. We created two pieces – an info card for their event and a business card that could be used as a talking point at their convention. The business card was designed to be bold and stand out among the many cards one receives at a convention of this size. To do this, we chose a thick, luxe paper and gave it a colorful edge to stand out. We received a lot of positive feedback on this campaign and the number of membership applications went up from the previous year.