Laine Ashker Eventing

When one of the top equestrians in the U.S. and popular instagrammer, Lainey Ashker, approached me for a new logo concept I knew the end result would be bold and fun. Her vibrant personality and nickname “the hashtag queen” was the inspiration for this mark. She loves the color (and metal) gold and it has a special significance to equestrians, so we went with it as our main color with a neutral grey as an accent. It’s been fun for me to see how she’s used her logo on everything from her horse trailer to belts, shirts and just about everything else. Follow her on Instagram to see more examples and to keep up with her on the eventing circuit.