Giddyup Gear

Equestrians tend to be pretty hard on their phones – they’re out in the elements all day long and exposed to everything. Giddup Gear sought to prevent this issue by creating a waterproof phone case that could attach to your belt loops. It’s also a great safety item so that you can keep your phone on you while you ride, especially those who ride alone. The product itself is very streamlined and modern with pops of color, so I wanted to keep that color visible with the wrap-around packaging. I designed packaging for all versions of GoVelope and later went on to design promotional socks for the company that featured top riders. This project was so much fun and I love the challenge of designing something in 3D that wraps around. They not only keep you cool under your boots, they look cool too!